Privacy Policy
Effective date: 23 September 2026
This Privacy Policy explains how the My Love app for iPhone and iPad ("My Love", "the app") handles information. The app is published by Mst Jahanara Sultana ("we", "us", "our"). For the purposes of the EU and UK General Data Protection Regulation (GDPR), we are the data controller for the limited information described below.
- My Love has no accounts. You never sign up or log in.
- Your names, dates, events, photos, gallery and passcode stay on your device, or in your own iCloud if you turn on backup. We never receive them.
- The free version shows ads. Ad partners may use your device's advertising identifier only if you allow tracking when iOS asks.
- We use Firebase to send notifications and to collect crash reports that help us fix bugs.
- We never sell your personal information.
Contents
- Information that stays on your device
- iCloud backup
- Device permissions
- Information we collect
- Advertising
- Third-party services
- Purchases
- Legal bases (GDPR)
- Data retention
- Your choices and rights
- Children
- Security
- International transfers
- Changes to this policy
- Contact us
1. Information that stays on your device
Everything you enter in My Love is saved in a local database on your device and shared only with the app's Home Screen widgets. This includes:
- names, your start date and profiles,
- events, countdowns and event cards (with their photos, stickers and text),
- photos in the in-app gallery and custom backgrounds,
- your passcode and app settings.
We do not have access to this information and it is not uploaded to our servers. If you delete the app, this data is deleted from your device.
2. iCloud backup
If you choose to back up, My Love copies your app data and images to your own iCloud Drive using Apple's iCloud service. This backup is stored in your Apple account, under Apple's privacy policy, and we cannot access it. You can delete it at any time in the app under Settings → Delete Synced Data, or from your iCloud storage settings.
3. Device permissions
My Love asks for a permission only when you use the feature that needs it. You can change these at any time in iOS Settings.
| Permission | Why we ask |
|---|---|
| Camera | To take a photo for a background, event card or your in-app gallery. |
| Photos | To pick photos for backgrounds, event cards and your gallery, and to save quote images when you ask. Selected photos are stored inside the app on your device. |
| Face ID | To unlock the app. Face ID is handled entirely by iOS; the app never receives your face data. |
| Notifications | For daily love quotes, event reminders and milestone celebrations. Most of these are scheduled locally on your device. |
| Tracking (App Tracking Transparency) | To ask whether ad partners may use your advertising identifier for personalised ads. See Advertising. |
My Love does not access your location, contacts, microphone or health data.
4. Information we collect
Content downloads
Love quotes and wallpapers are downloaded from our content server. These requests include your selected language so we can send the right quotes. They do not include your personal content. As with any internet request, our server receives your IP address, which is used only to deliver the content and in standard short-term server logs.
Push notifications
If you allow notifications, we register your device to receive push messages (for example, new quotes or app news). For this we store:
- your push notification token,
- your device model, iOS version and app version,
- your country code.
We use this only to send and target notifications, for example in your language or region. Push messages are delivered through Firebase Cloud Messaging and Apple Push Notification service.
Crash reports
If the app crashes, Firebase Crashlytics sends us a crash report. It includes technical details such as the device model, iOS version, app version, the state of the app at the time of the crash, and an installation identifier. We use crash reports only to find and fix problems.
Support emails
If you email us, we receive your email address and whatever you include in your message, and we use it only to reply to you.
5. Advertising
The free version of My Love is supported by ads. Ads are provided by Google AdMob, which may also show ads from mediation partners Meta Audience Network, AppLovin and InMobi. These companies may collect information such as:
- your device's advertising identifier (IDFA), only if you allow tracking,
- IP address, approximate location derived from it, device type and settings,
- interactions with ads.
They use it to show and measure ads, prevent fraud and, if you allow it, to personalise ads.
- Tracking permission. iOS asks whether My Love may allow tracking. If you choose Ask App Not to Track, the advertising identifier is not shared and you will see non-personalised ads. You can change this at any time in Settings → Privacy & Security → Tracking.
- EEA, UK and Switzerland. We use Google's consent tool to ask for your consent before personalised ads are shown.
- US state privacy laws. We have told AppLovin not to "sell" your personal information.
- Premium. Subscribers to My Love Premium do not see ads.
6. Third-party services
These providers process information on our behalf or as independent controllers under their own policies:
- Google Firebase (Cloud Messaging, Crashlytics): firebase.google.com/support/privacy
- Google AdMob: policies.google.com/privacy · How Google uses information from apps
- Meta Audience Network: facebook.com/privacy/policy
- AppLovin: applovin.com/privacy
- InMobi: inmobi.com/privacy-policy
- Apple (iCloud, App Store, push notifications): apple.com/legal/privacy
7. Purchases
Subscriptions and in-app purchases are processed by Apple through the App Store. We never receive your payment details. The app checks your App Store receipt with Apple to confirm what you have purchased.
8. Legal bases (GDPR)
Where GDPR applies, we rely on these legal bases:
- Performance of a contract: to provide the app, download content and deliver the features you use.
- Legitimate interests: to fix crashes, keep the app secure and send non-marketing notifications.
- Consent: for personalised advertising, tracking and push notifications. You can withdraw consent at any time.
9. Data retention
- On-device data stays until you delete it or remove the app.
- Push registration data is kept while the app is registered for notifications and deleted when the token becomes invalid or on request.
- Crash reports are kept by Firebase for up to 90 days.
- Support emails are kept only as long as needed to help you.
10. Your choices and rights
- Turn off notifications, camera, photo or tracking access in iOS Settings.
- Delete your iCloud backup in the app, or delete all app data by removing the app.
- Reset your advertising identifier or limit tracking in iOS Settings.
Depending on where you live (for example the EU, UK or California), you may have the right to:
- access, correct or delete personal information we hold about you,
- object to or restrict its processing,
- have your information transferred (data portability),
- opt out of the "sale" or "sharing" of personal information,
- complain to your local data protection authority.
To use any of these rights, email us. Because we don't have accounts, we may ask for details, such as your device model and app version, to find any data linked to your device. We will not discriminate against you for using your rights.
11. Children
My Love is a relationship app and is not directed to children under 13 (or the minimum age in your country). We do not knowingly collect personal information from children. If you believe a child has provided us with information, contact us and we will delete it.
12. Security
We use HTTPS for all network requests. You can protect the app with a passcode or Face ID. No method of storage or transmission is completely secure, but we take reasonable steps to protect information.
13. International transfers
Our service providers may process information in countries other than yours, including the United States. Where required, those transfers are protected by appropriate safeguards such as Standard Contractual Clauses.
14. Changes to this policy
We may update this policy from time to time. We will post the new version on this page and change the effective date above. If the changes are significant, we will let you know in the app.
15. Contact us
Mst Jahanara Sultana
Email: mstjahanarasultana@gmail.com